Marketing Management Degree

What is a Marketing Management Degree?

A Marketing Management degree online will train students to serve as a supervisor for a team of marketers – all through interactive, online coursework. It will teach you decision-making skills, creative thought processes, how to lead a team of creative-minded individuals, and how to use traditional and new ways to market a product or service to an intended audience.

Having a healthy balance between understanding the consumer and effectively leading a team of employees is the key to this role – and a Marketing Management degree will train students for this balance of responsibilities. In this program, students will also develop expertise in distribution channels, communications and promotion, pricing and the use of marketing data and information systems for making marketing decisions in the workforce.

As a Marketing Management degree online student, you’ll learn – all from your personal computer – how to create and implement marketing strategies and gain a strong understanding of what marketing entails—from advertising and consumer behavior to sales and research. Here are a few courses you can expect to pursue:

  • Business policy
  • Corporate finance
  • Economics
  • Advertising
  • Consumer behavior
  • International business
  • Market Strategy
  • Technology in marketing
  • Leadership

How Do I Qualify for a Marketing Management Degree Online? 

Don’t think that just because you are going to school online that classes are easier than a traditional college. In fact, most online Marketing Management degrees online have similar admissions guidelines to a traditional university.

Admissions guidelines may vary from school to school, but here are general requirements that admissions counselors consider for prospective bachelor’s level Marketing Management degree students. You will likely be judged on:

  • Standardized test scores (PSAT, SAT and/or ACT)
  • High school GPA
  • Extracurricular activities, volunteer experience
  • Previous college or university experience
  • If you are a non-traditional learner, marketing-related work experience may play a factor into your admission

Pursuing a higher level degree, such as a master’s degree or MBA in Marketing Management, you will need a bachelor’s degree in management or a related field. Admissions counselors for a master’s degree program will look at your undergraduate GPA and GMAT/GRE scores.

What’s the Time to Completion?

The amount of time it takes to earn a Marketing Management degree online depends on your degree level and how many credits you choose to take each semester.

  • Associate’s degree: 2 years if full-time, longer if courses are taken part-time
  • Bachelor’s degree: 4 years total; 2.5-3 years for accelerated programs
  • Master’s degree: 6 years total; an additional 2 years post-undergraduate studies
  • Doctorate degree: 4–6 years

What Kinds of Jobs Do I Qualify for with a Marketing Management Degree Online?

If you earn a degree in Marketing Management, you may start your career in a lower-level management role, but over time and with further education, you may reach higher levels of management with a company.  These are some common positions that students with Marketing Management degrees can hold:

  • Market research analyst
  • Sales manager
  • Advertising manager
  • Promotions manager
  • Marketing manager

Marketing Management Degree Options

Degree LevelSchoolProgram
Bachelor'sWGU Indiana
B.S. in Marketing Management
Master'sBoston University
Master of Science in International Marketing Management
Master'sStrayer University
Master of Science in Management - Marketing Management Concentration