Marketing Blog

Who’s Hiring Interns? Top Internships for Marketing Students

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As a college student, you should always looking for the next step up on the ladder of success. Spending time in college should be seen as your ‘minor-league’ training for the big leagues. Do your diligence now, get involved, make the right plays, and soon, you’ll have opportunities at the majors. Or in your case, [...]

Top 15 Marketing Blogs to Read Over Holiday Break

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The holidays are almost here. You’ve got several weeks off from classes, studying, online seminars, and exercising your brain. You can relax now. But should you? After all, the holidays brings about a time for socializing, and who knows? You may end up talking to a friend of a friend who just may be a [...]

Marketing Interview: Owen Nitka of MarketingLab

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We had the opportunity to interview Owen Nitka, Senior Account Executive at MarketingLab, a Minneapolis-based marketing agency. Owen is a 2007 graduate of University of Minnesota, and brings a unique perspective on the agency (marketing) careers and tips for the marketing student. Check out this all-encompassing and insightful marketing interview here: How did you know [...]

Marketing Career Lessons from Mad Men

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Whether you’re a first year marketing student or you’re preparing for graduation, odds are you’re familiar with the wildly successful TV show “Mad Men.” Not only does this show make working for ad agencies look appealing, it’s a great source for career lessons. Following are the top five career tips we’ve picked up by watching [...]

The Newbie’s Internet Marketing Guide: An Infographic

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It’s no secret that there are multiple elements involved in marketing; and even more complex are the avenues, channels and promotional activities involved in online marketing. If you are looking to get into the field of online marketing, this infographic covers the ropes on just about everything. You’ll learn about email marketing, inbound marketing, social [...]

Spotlight on PR Careers and Education: An Interview With Sarah Woods

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We had the opportunity to interview Sarah Woods, Senior Associate at Exponent PR, a Colle+McVoy partner. Colle+McVoy is an integrated advertising agency that has more than 200 employees. Prior to her current position, she worked in various public relations roles at Carmichael Lynch Spong, Carlson Marketing, Padilla Speer Beardsley, Wells Fargo, and United Way. We interviewed [...]

Successful Gamification Tips for Your Business

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Customers just want to have fun. That’s why gamification is so popular and steadily on the rise. The purpose of gamification is to make things more fun and to encourage user engagement. Just about any business can figure out ways to incorporate gamification into their marketing strategies – all it takes is a little creativity, [...]

Three High-Value Mobile Marketing Methods

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Choosing the right mobile marketing method for your business can earn either hearty profits or financial heartbreak. Ads, apps, banners, text or networking: Which mobile marketing method is right for your business? Mobile Ads Purchasing mobile ad space escalates the real estate adage of “location, location, location” to new e-heights. A Google AdSense campaign places [...]

Making the Sale: Sales & Marketing Tips

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As a Sales and Marketing degree grad, or even seasoned salesperson know this: when you’re trying to make a sale, you have to keep in mind that not every customer is going to be falling to their knees and begging you to take their money. You have to make a concerted effort to have the [...]

How to Obtain Financial Aid as a Marketing Degree Student

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College tuition continues to rise and tuition costs are one of the most challenging hurdles to overcome when you’re trying to get an education. Fortunately, there are a number of grants and scholarships available that are specific to a particular major and these can help ease the financial burden a college degree entails. If you’re [...]