Internet Marketing Degree

History of Internet Marketing 

When the Internet was first introduced to the general public in the early 90s, its role was simple. The early Internet served as a tool for exchanging emails and information, but wasn’t yet considered a medium for reaching customers. At that time, not many people had personal computers, and the role of an Internet marketer was non-existent.

It wasn’t long before the to see the potential for Internet marketing business as millions of web surfers started turning to the World Wide Web as a source for research, entertainment, and activity. By the late 1990s, the Internet officially entered the dot-com boom, where businesses and consumers were connecting through eCommerce sites like and, search engines became more prevalent, social media sites and forums were incepted, and so much more. Facebook, Mozilla, MySpace, Gmail. YouTube, Skype, and Twitter are just a few of the many advancements made on the Internet.

Today, there are more than 2 billion Internet users worldwide, according to the Social Times. More than 80 percent of people in North America own a personal computer. The Internet has become a vast global community and advertising medium all in the same, bringing opportunity for trained and talented Internet Marketers to make a small fortune working from their spare bedroom, agency, or more.

What’s an Internet Marketing Degree Online All About?

Modern technology makes it possible for colleges and universities to deliver Internet Marketing degree coursework to student completely online. As an online Internet Marketing degree student, you will likely take online courses in business administration, marketing and advertising, sales, management, and business communication – all courses that build a solid foundation during your first few semesters or quarters. As you advance through the program, you will take classes that teach you the most current Internet marketing practices required in today’s workforce. Upper-division courses could include:

  • Search engine marketing (SEM) and Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Web analytics
  • Online sales conversions
  • Social media
  • Mobile marketing
  • Internet advertising
  • Email marketing

What to Look for in a Internet Marketing Program

Because this industry evolves as lightning speed, it is essential that you find a program that  uses recently written text books (within the last two years) and instructors that have Internet Marketing “field” experience. Internet marketing is a complex and ever-changing field, so you want to make sure you receive relevant information so you can step right into a Internet Marketing job.

In addition to relevant coursework, make sure that the program or school you plan to attend is regionally or nationally accredited. You can do this by visiting the school’s website, or inquiring with an admissions representative.

Jobs Outlook

Virtually every business markets its products or services in some way and the internet is a key and growing part of that marketing mix. An internet marketing specialization can position you to become a valuable asset in virtually any business.

  • PPC Specialist
  • E-Commerce Manager
  • SEO Copywriter
  • Social Media Marketer
  • Marketing Manager
  • Affiliate Marketing Manager
  • Web Content Manager
  • Digital Advertising Coordinator
  • Internet Marketing Consultant
  • Online Advertising Sales Manager

Is an Internet Marketing Degree Necessary?

Because of the complexities involved in Internet marketing, a formal degree is very helpful to prospective e-Marketers. Search through our network of schools to find the perfect program for you – and request the information you need to make your college decision.

The modern-day college student is strapped for time, which is why the convenience of an Internet Marketing degree online appeals to many. Search through our network of Internet Marketing and eBusiness programs now… You are sure to find an accredited program that fits your career goals.

Internet Marketing Degree Options

Degree LevelSchoolProgram
Associate'sRasmussen College
Business Management Associate's - Internet Marketing
Bachelor'sAshford University
Bachelor'sInternational Academy of Design and Technology
Bachelor of Science in Internet Marketing
Bachelor'sKaplan University
BSBA - New Media/Internet Marketing
Bachelor'sKaplan University
BSIT/Applied Technology Track - New Media/Internet Marketing
Bachelor'sRasmussen College
Business Management Bachelor's - Internet Marketing