Doctorate in Marketing

What Is a Doctorate in Marketing Online?

A Doctorate in Marketing online allows persons with marketing experience to further develop their research skills, most often in a creative capacity. Additionally, doctorate degrees in marketing also afford students teaching experience. While programs very, all focus in some capacity on academic research in the field of marketing, meaning that a student often researches case studies, and develops his or her own solutions to problems in or quandaries of the marketing field.

Campus Technology magazine cites that, “Nearly 12 million post-secondary students in the United States take some or all of their classes online right now. But this number will skyrocket to more than 22 million in the next five years, according to data released recently by research firm Ambient Insight.” This does not leave out Doctoral programs. Students from around the nation are obtaining high quality and accredited online Doctoral degrees.

How do I Qualify for an Online Doctorate  in Marketing?

While a master’s degree in Marketing is not absolutely necessary in order to apply for a Doctoral degree in Marketing, many competing applicants will possess a master’s degree. All applicants must possess a bachelor’s degree. Often, that bachelor’s degree must be in a related field, like communications, business, management, finance, or something of the like. In order to be eligible for admission, a student will also likely need to submit GMAT scores and possibly also GRE scores. Typically, doctorate programs are much more selective than other degree programs, meaning that a strong grade point average as well as good real-world experience and recommendations are usually necessary for admission.

What’s the Time to Completion?

Typically, completing an online Doctorate in Marketing takes about four to five years. Additionally, persons pursuing a doctorate in the field Marketing must often commit a full-time schedule, one that may be full of coursework, individual research, and even teaching of undergraduate students. While some night courses and online options may be available depending on the program, coursework in a doctoral program typically ends after the first two years, at which time students go on to full-time research in order that they may write a dissertation.

What Courses Can I Expect to Take?

The course selection for persons seeking an online Doctorate in Marketing can vary depending on certain schools’ concentrations and strengths, but it is important to keep in mind that coursework is only about half of what is expected of a doctorate student while enrolled. The courses typically consist of things like consumer behaviors and qualitative marketing, and often encourage case-study research, modeling, and creative problem-solving. However, with many Doctoral programs, students will have the ability to specialize in whatever they wish, and may thus take electives in fields like psychology, organizational behavior, statistics, sociology, design, and more. After a student finishes coursework, he or she will likely need to pursue in-depth research in a topic of their choice, and then create a dissertation or large final project to demonstrate the knowledge they have attained in their study as well as new ideas, strategies, and marketing solutions their studies have sparked.

What is my Employment Outlook after I Graduate from this Program?

Employment outlook for those who have obtained their Doctorate in Marketing varies depending on what kind of field a graduate wishes to pursue. Doctoral students in marketing can go on to work in such disparate fields as higher education administration, healthcare, large for-profit business, and more. According to the U.S. Bureau of Labor Statistics, persons who possess a doctoral degree are less likely to be unemployed than those with less higher education experience.


Doctorate-level Marketing Degrees

Saint Leo University Online
Graduate Certificate in Marketing
Strayer University
Graduate Certificate in Business Administration: Marketing
Walden University
Doctor of Business Administration - Marketing